How it started
**This Story is Personal**
**How It Started**
I faced an urgent issue with my daughter, who had severe eczema covering her face. At the time, she was a toddler and quite clingy, often resting her cheek on my shoulder as we moved from shop to shop.
After numerous visits to our general practitioner and trying various prescribed treatments, her eczema would clear up only to return shortly after. Eventually, we decided to consult a specialist at St. Thomas Hospital. Upon entering his office, he complimented me on my pleasant perfume, which sparked a conversation about my daughter's condition. He asked how I applied my fragrance. Like many people, I sprayed it from shoulder to shoulder and around my neck, chest, and arms.
Looking at my poor child still clinging to me, I felt guilty knowing that she was likely picking up traces of the fragrance from my clothes, which could be contributing to flare-ups on her cheeks and fingers.
**The Solution**
The specialist advised me to seek alternatives to high-street perfumes that contain high alcohol content.
**Research**
My research led me to the East, where pure, undiluted perfumes are traditionally made and primarily used by Arabian people. Although I wanted to continue wearing Western scents like Gucci, Dior, and Givenchy—brands I was accustomed to—I was now on a quest to find alternatives to these well-known high-street products.
**The Body Shop**
I regularly visited The Body Shop to stock up on my favourite scents: Vanilla, Strawberry, and Musk. However, my desire for more led me to seek additional options.
**The Birth of T40 Perfumes**
When The Body Shop changed management and stopped carrying my favourite perfume oils, Vanilla and Strawberry, I decided to travel to Egypt in search of the best alternatives. Upon returning to the United Kingdom, I brought back 1 kg of my favourite scents, Angel and Cool Water. I received compliments from everyone I encountered. If you’ve ever travelled on a London bus, you know the joy of sitting next to someone who smells divine—yes, that was me. Friends, family, and colleagues all wanted to know what I was wearing.
I became self-taught and established contacts in the East, seeking only the best scents for those looking for perfume alternatives. The creation of T40 was rooted in my desire to solve an immediate issue, and it has since evolved into a globally trusted brand.
As for my daughter, now an adult, she successfully manages her skin condition while avoiding perfumes with high alcohol content.
If you're seeking Western scents as alternatives to high-street brands, you'll find something suitable on our website. We have done all the hard work for you. At T40, we wear our own brand and understand that longevity is key and very important in any perfume. For every T40 fragrance bottle purchased here, you can be assured it was bottled with you in mind.
Welcome to the T40 world of guaranteed superior quality Oud perfume oil concentration that lingers longer.